Bite-Sized Tips
Nobody has a ton of time, that’s why I compiled a list of bite-sized content tips. Some will have major impact. Others are good reminders.
Be More Concise
Most people write too much. This guide highlights common pitfalls and offers actionable tips for making your writing more concise.
Good Marketing Shouldn’t Sound Like Marketing
There’s a lot of bad marketing copy out there. Like, a lot. This is a compilation of (pretentious) observations, lessons I’ve learned from other writing experts, and some gunslinger opinions on how to make B2B copy actually good.
Email Best Practices
Emails are effective if they’re done right. And that starts with understanding how your audience consumes emails.
Blog Best Practices
Blogs can either be really useful tools or totally pointless, depending on the execution.
Landing Page Best Practices
A great landing page is a marketer’s best friend. However, there are several things to consider when developing a campaign landing page and this best practice guide touches on a few of my thoughts on the key ingredients.
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