I take writing seriously. Not myself.
Writing thoughts and advice on B2B content.
Writing Guides for B2B Content
You learn a few things over the years. I created some handy guides that cover insights into common B2B content deliverables. Looking to tighten up your emails? Add teeth to your blogs? Create a clear landing page? Want to be more concise? Check out the guides!
Always-On Content Strategy
Access my guide on Always-On Content and see if this strategy could be a valuable addition to your technical marketing playbook. (Most likely, the answer is it would.)
Good Marketing Shouldn’t Sound Like Marketing
There’s a lot of bad marketing copy out there. Like, a lot. This is a compilation of (pretentious) observations, lessons I’ve learned from other writing experts, and some gunslinger opinions on how to make B2B copy actually good.
My Latest B2B Content Articles
8 Songs That Describe an Always-On Content Strategy
Popular songs and B2B content marketing? Nobody loves gimmicks like this guy, so I’m exploring how themes in cool tunes relate to the value of consistently creating thought leadership throughout the year. It’s not quite “what proposing to my GF taught me about B2B sales,” but here we go. “Remember the Name” by Fort Minor…
Something Interesting I Saw: Gemini’s Image Generator Goes Rogue
Here’s another example of AI going rogue. I was using Google’s Gemini to create an image of a chaotic back-of-house. It turned out pretty decent: But when I actually downloaded the image, it wasn’t the same. Among a bunch of little things, she’s looking in a different direction, the tray on the table by her…
It’s a Wonder-less Life (Or, What I Hate About AI)
(This originally appeared in Jesse’s Weird Newsletter. You can sign up for it here.) A few years ago, I came across this dash cam video from another country. It was dusk and suddenly a comet lit up the sky as it powered its way across the screen. It was absolutely incredible … and my first…
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