Here’s another example of AI going rogue. I was using Google’s Gemini to create an image of a chaotic back-of-house. It turned out pretty decent: But when I actually downloaded the image, it wasn’t the same. Among a bunch of little things, she’s looking in a different direction, the tray on the table by herContinue reading “Something Interesting I Saw: Gemini’s Image Generator Goes Rogue”
Tag Archives: B2Bcopywriting
My Creative Process: Blogs
Writing a blog about writing a blog is weird. It’s like when Hollywood makes a movie about the movie industry. Though it feels strange to write about them, blogs are effective marketing if done right. That means thinking seriously about structure and readability. It’s not just cranking out 1,000 words. Here’s what I do: HaveContinue reading “My Creative Process: Blogs”
My Creative Process: Landing Pages
So, you want to create a landing page. Congratulations, that’s very exciting. Now comes the hard part: how are you going to build this damn thing? There are many ways to structure a nice landing page, but here is the mental checklist I work through: What are the ingredients? List out all existing and potentialContinue reading “My Creative Process: Landing Pages”
The Social Media Paradox
Being in marketing creates an interesting paradox. Social media is a valuable professional tool for brands – even in B2B! – but more and more I’m really despising social media in my personal life. There is plenty of evidence that we’re being spoon-fed poison every time we sign in: documentaries describing the dangers of socialContinue reading “The Social Media Paradox”
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