I recently bought a Patagonia t-shirt from Goodwill for $3. What does that say about me? I suppose the larger conversation is about consumer brands. After all, a product isn’t just a product anymore. It must speak to something higher. You like to eat Cheez-Its? What about their company culture speaks to you? The inverseContinue reading “What Does It Say About Me that I Bought a Patagonia T-Shirt from Goodwill for $3?”
Category Archives: Uncategorized
My Creative Process: Social Media Ads
As more B2B companies slowly realize the value of social media, more social media advertising has followed. I’m on record with my thoughts about social media, but it can be useful for B2B companies. For a writer, social media advertising can be a tough balancing act: Finding a more conversational tone while staying professional. Continue reading “My Creative Process: Social Media Ads”
The Social Media Paradox
Being in marketing creates an interesting paradox. Social media is a valuable professional tool for brands – even in B2B! – but more and more I’m really despising social media in my personal life. There is plenty of evidence that we’re being spoon-fed poison every time we sign in: documentaries describing the dangers of socialContinue reading “The Social Media Paradox”
Books I Read in 2021
Okay, this is going to come across like a flex. Is it supposed to be that way? Maybe a little bit, yeah. I spend my entire workday staring at a screen, so when I’m home I tend to not want to spend even more time looking at an even bigger screen. So I read. LastContinue reading “Books I Read in 2021”
What Do You Do When You Don’t Love Iconic Books You’re Supposed to Love?
I recently took a trip to the American Writers Museum, a creative wonderland tucked inconspicuously in the heart of Chicago. As a niche museum in a vast city with much to do, the crowd was sparse. But it was one of the most inspiring days of my life, admiring all the written word warriors thatContinue reading “What Do You Do When You Don’t Love Iconic Books You’re Supposed to Love?”
Embracing Minimalism in Writing (Or, Start Throwing Away Useless Crap)
I recently read an interesting book about minimalism called Goodbye, Things. It made me look at my life, more specifically my home office and closet, and realize “There’s a lot of crap around here.” Whether it’s shirts I haven’t worn in years, books I won’t re-read or coffee mugs I forgot I had, unnecessary thingsContinue reading “Embracing Minimalism in Writing (Or, Start Throwing Away Useless Crap)”
A Writer’s Most Important Tool
A while back a group of us were giving advice to a high schooler. It’s a great big world out there and she wanted wisdom from some jaded former journalists. There’s a simple piece of advice I like to give about a writer’s most important tool. No, it’s not Grammarly. Or a thesaurus. Or aContinue reading “A Writer’s Most Important Tool”
The Times They Aren’t a Changin’
People love to think they live in uncommon times. The pandemic has been “unprecedented times” – even though that’s not true. People complain that everyone is on their phones, how crime is running amok and my goodness, kids these days! I recently read How to Write a Good Advertisement by Victor Schwab, which was writtenContinue reading “The Times They Aren’t a Changin’”
Marketing Terms I Want Banished from Town
Turn on any Western movie and there’s a good chance you’ll see a familiar scene: the tied up bad guy is draped over a horse and rode outta town. This brings up two questions. Why did they give the bad guy a free horse? It’s like saying, ‘Listen here, mister, you take this new PorscheContinue reading “Marketing Terms I Want Banished from Town”
copyhound 