Writing a blog about writing a blog is weird. It’s like when Hollywood makes a movie about the movie industry. Though it feels strange to write about them, blogs are effective marketing if done right. That means thinking seriously about structure and readability. It’s not just cranking out 1,000 words. Here’s what I do: HaveContinue reading “My Creative Process: Blogs”
Category Archives: Creative Process
My Creative Process: Print Ads
Okay, let’s get all the Don Draper references out of the way. Do I have countless affairs? No. Do I keep a set of dress shirts at the office for when I go on benders? No. Do I wish I looked like Jon Hamm? Of course, who wouldn’t? People associate ads with Mad Men, butContinue reading “My Creative Process: Print Ads”
My Creative Process: Landing Pages
So, you want to create a landing page. Congratulations, that’s very exciting. Now comes the hard part: how are you going to build this damn thing? There are many ways to structure a nice landing page, but here is the mental checklist I work through: What are the ingredients? List out all existing and potentialContinue reading “My Creative Process: Landing Pages”
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