Author Archives: Jesse Severson

People love to think they live in uncommon times. The pandemic has been “unprecedented times” – even though that’s not true. People complain that everyone is on their phones, how crime is running amok and my goodness, kids these days! I recently read How to Write a Good Advertisement by Victor Schwab, which was writtenContinue reading “The Times They Aren’t a Changin’”

Turn on any Western movie and there’s a good chance you’ll see a familiar scene: the tied up bad guy is draped over a horse and rode outta town. This brings up two questions. Why did they give the bad guy a free horse? It’s like saying, ‘Listen here, mister, you take this new PorscheContinue reading “Marketing Terms I Want Banished from Town”