Popular songs and B2B content marketing? Nobody loves gimmicks like this guy, so I’m exploring how themes in cool tunes relate to the value of consistently creating thought leadership throughout the year. It’s not quite “what proposing to my GF taught me about B2B sales,” but here we go. “Remember the Name” by Fort MinorContinue reading “8 Songs That Describe an Always-On Content Strategy”
Author Archives: Jesse Severson
Something Interesting I Saw: Gemini’s Image Generator Goes Rogue
Here’s another example of AI going rogue. I was using Google’s Gemini to create an image of a chaotic back-of-house. It turned out pretty decent: But when I actually downloaded the image, it wasn’t the same. Among a bunch of little things, she’s looking in a different direction, the tray on the table by herContinue reading “Something Interesting I Saw: Gemini’s Image Generator Goes Rogue”
It’s a Wonder-less Life (Or, What I Hate About AI)
(This originally appeared in Jesse’s Weird Newsletter. You can sign up for it here.) A few years ago, I came across this dash cam video from another country. It was dusk and suddenly a comet lit up the sky as it powered its way across the screen. It was absolutely incredible … and my firstContinue reading “It’s a Wonder-less Life (Or, What I Hate About AI)”
How Can Brands Prepare for the ‘New Search’ in the AI Age?
I recently wrote this article about how the rise of AI is changing how people search for information. Check it out if you’re interested in a game-plan to address Answer Engine Optimization (AEO).
How Does AEO and SEO Play Together for a B2B Content Strategy?
I recently wrote this article about how the rise of AI is changing how people search for information. Check it out if you’re interested learning how you should view the relationship between Search Engine Optimization (SEO) and Answer Engine Optimization (AEO.)
How Is AI Impacting Search for B2B Marketing?
I recently wrote this article about how the rise of AI is changing how people search for information. Check it out if you’re interested in a high-level overview on Answer Engine Optimization (AEO.)
Something Interesting I Saw: Clue (1985)
I never trusted that Colonel Mustard. I recently learned that back in 1985, Clue had a killer idea (see what I did there?) for the movie version of the popular board game. They filmed three different endings and the ending you got depended on which movie theater you visited. Not only is this a creativeContinue reading “Something Interesting I Saw: Clue (1985)”
How Steve Brandon Taught Me to Help Others
A while back, a woman applied for a writing job at DeanHouston and she wasn’t the right fit. It happens. She asked for some feedback – something, anything – to improve her chances for the next place. I wrote back some in-depth notes. She was gracious in thanking me, saying how valuable it was toContinue reading “How Steve Brandon Taught Me to Help Others”
Uuuugh. (Or: How I Deal With Client Feedback)
Writers are self-conscious. Not to paint with too broad of a brush, but most writers take their writing personally. There’s something about turning a blank page into something and then sharing it with the world. Most of the time, we think what we wrote totally sucks. But sometimes we actually feel good about a piece.Continue reading “Uuuugh. (Or: How I Deal With Client Feedback)”
My Creative Process: SEO
(Note: This was originally posted here.) If they search it, they will come. Search Engine Optimization (SEO) may have fallen out of the marketing buzzword spotlight since its heyday, but putting your best foot forward to climb the search results ladder is still valuable marketing. Here are some common tips and misconceptions we’ve seen whenContinue reading “My Creative Process: SEO”
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