How many people in your total addressable audience are actively looking for your technical product right now? Maybe 10%. Maybe. It’s probably closer to 5%.
So, what do you do? The vast majority of your buyers aren’t looking to buy, so they won’t pay attention to your product advertising or lead generation.
With an Always-On Content strategy, you can:
- Build trust with your entire addressable audience
- Shorten sales cycles
- Position your brand and your people as the industry authority
- Strengthen your lead generation efforts
Access my guide on Always-On Content and see if this would be a strategy your technical marketing playbook could use. (Most likely, the answer is yes.)
copyhound 